IAG Cargo is built around four core values: Collaborative Actions, Heartfelt Pride, Curious Minds and Determined Attitudes. With colleagues across the globe championing these values every day, it was time they received the recognition they truly deserved.
To celebrate high-performing colleagues and strengthen workplace culture, IAG Cargo launched an annual event that brings people together from across the business to recognise those who embody its core values.
From the start, it was important to create a sense of excitement and pride – pride in the incredible work being done, in colleagues, and in the company itself. A distinct and celebratory identity needed to ensure the awards feel truly special, year after year.
“We could not have wrapped up January in a better way - celebrating our incredible team who make IAG Cargo what it is. Logistics is about people, and we are lucky to have some of the very best.”
Working closely with IAG Cargo from start to finish, we created the ‘Pride in our People’ Awards – a people-centric celebration that represents the pride colleagues have in themselves and their work. We wanted colleagues to feel valued and appreciated, whilst ensuring communications about the event felt warm and inclusive.
After creating a name and creative identity for the Awards, we worked on an extensive range of assets covering teaser and launch communications to on-the-night materials. From digital screens to emails, winner certificates and chocolate box designs to the Awards themselves, we brought ‘Pride in our People’ to life.
Colleagues felt the excitement of the event, in it’s first year alone, IAG Cargo received more than 200 nominations for the Awards, and more than 75% of colleagues entered their names into the ballot to win tickets to attend the event.
Pride in our People’ unites a global workforce – creating a true sense of pride and reinforcing that IAG Cargo is a great place to work.
By bringing colleagues together across the globe, celebrating achievements, and recognising outstanding contributions, ‘Pride in our People’ instills a deep sense of pride that extends far beyond the event itself. Now an annual tradition, it continues to inspire and motivate colleagues year after year.
Visit us
Follow us
Like what you see? Sign up to our regular newsletter and stay up-to-date with the latest creative, marketing, brand and communications insights
Subscribe