The Surrey Black Scholars Programme is part of a larger initiative to improve access and participation for Black, Asian, and minority ethnic students in postgraduate research. To raise awareness of the programme and to inspire prospective students to apply, the Programme needed a strong visual identity.
Working closely with the University’s Head of Diversity and representatives from the Doctoral College, we developed a visual brand that felt cohesive with the University’s existing brand while having its own unique and engaging look and feel. DEIB and accessibility were considered at every stage of the project to ensure that the identity, and the resulting microsite and assets were inclusive and representative.
We introduced new shapes to the identity, which were then carried throughout the microsite and social media assets. The shape elements were used to introduce movement on the microsite, making the content feel dynamic and engaging. We also applied the identity across social media assets and internal communication documents, such as PowerPoint decks and email banners, to ensure that the brand was consistent across all touchpoints.
The microsite and social media assets were designed to be user-friendly and accessible, with clear calls to action and information about the programme. The design was intended to appeal to a diverse audience and inspire prospective students to apply.
By developing a strong visual identity and supporting assets, we were able to create a cohesive brand for the Surrey Black Scholars Programme, that aligned with the University’s values and goals. The visual identity and assets will help to raise awareness of the programme and inspire Black British students to pursue excellence and a rewarding career after graduation.
The strong visual identity and supporting assets will help to raise awareness of the programme and inspire Black students to pursue excellence and a rewarding career after graduation. The cohesive visual style compliments and communicates the inclusive culture that the University embraces.
“The reception to the microsite has been very positive so far. Our employability team has cited it as a great resource for reaching a diverse group of postgraduate researchers for careers opportunities. It’s very user friendly and adaptable. It’s been remarked from multiple staff members that is a great step up visually from most of the sites in other departments.”
Jay Rowe, Research Fellow / Research Project Manager for Surrey Black Scholars: To Become Visible Programme, University of Surrey