Wates Construction

As a major organisation within the built environment sector – a sector that is responsible for 25% of UK greenhouse gas emissions – Wates is committed to being a net zero carbon company by 2045. Environmental sustainability plans hold employees to account, as together everyone works to create a cleaner, greener, and safer world for future generations.

With this sustainability focus in mind, the Wates Construction Marketing team were conscious of moving away from producing unnecessary printed collateral and finding more sustainable solutions. Traditionally, printed materials were shared as a ‘leave behind’ at sales meetings but the team knew there must be a better way to both meet the business’ sustainability promises and engage new business prospects in an innovative way.

We were engaged by the Marketing team to support the launch of several online brochures, hosted on the cloud-based platform Ceros. Ceros is a real-time digital canvas that allows designers to create and publish content without the need for developers.

Excited by the opportunity to bring static content to life in a new platform, our creatives were quick to immerse themselves in Ceros through discovery workshops and online training to fully understand its capabilities – and its constraints. Working alongside the content team who disseminated existing printed materials to ideate a structure, a master design was created. Content was organised into business brochures and sector brochures, which although differing in information, had a consistent structure with flexibility to adapt to show different content, diagrams and multimedia.